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Glenfield rebrands Bhagwan Marine

04 Sep 2013

Bhagwan Marine is an Australian firm which has evolved from a single vessel operation thirteen years ago, to a fleet of our 100 vessels and over 700 employees throughout Australia.   Servicing the Oil & Gas and Resources sectors the company is focused on delivering the best and most efficient solution to its customers.

The Glenfield Digital Group was recently awarded the role of Project Managing the Bhagwan Marine Rebrand, overseeing such aspects as Strategic Planning, Brand Mark Creation, development of a comprehensive Identity Kit and a full Digital Roll-out of content and services that take into account mobile devices.

The new logo was launched today in Geraldton, Western Australia by Bhagwan Marine.

"We set out to create a logo that was not only visually attractive, but also represented Bhagwan Marine's current and future direction" stated Loui Kannikoski, Managing Director of Bhagwan Marine.

Bhagwan Marine Logo

Above: The new logo officially released today.

It was very important to Bhagwan Marine that the ‘Strongman’ brand mark was kept as it represents a very big part of the company’s roots. This symbolises the strength and forward thinking that Bhagwan Marine has become renowned for. The logo is turned slightly so as to look forward to the future and also seen forging ahead through the bow wave.

The small BM on the logo called the “Bhagy Mark” by Bhagwan Marine represents a fun twist on the trademark TM that appears on many brand logos, but is also a link back to the big ‘BM’ written on vessel hulls.

Bhagwan Marine are currently working with the Glenfield Digital Group to strengthen their digital marketing efforts with more announcements to follow.

Media Contacts

Richard Sojka
Glenfield Digital Group

Matt Syms