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EPiServer Launches MobilePack for Fast and Easy Mobile Web App Creation
19 Aug 2011
EPiServer, the world’s fastest growing provider of platforms that
drive online engagement, today announced the launch of MobilePack for
EPiServer, a set of templates and software for creating mobile web apps
that extend a brands’ reach to a critical and growing segment of web
users. With the introduction of MobilePack,
EPiServer empowers marketers to quickly and efficiently extend their
primary online presence, whether that’s a website, ecommerce site or
branded social community, to smartphones and tablets.
Marketers today understand the benefits of making their brands more
mobile, but many fear the complexity and expense of entering the mobile
channel. MobilePack unlocks marketers’ from reliance on their IT staff
while enabling content reuse across multiple channels. Based on HTML 5,
MobilePack allows marketers to use familiar analytics tools to
understand visitor preferences before investing in more expensive native
apps. Key features of MobilePack
include the ability to add new content specific to the mobile context,
device-specific preview and can be customized by developers to create
richer mobile experiences.
“Our customers want to get in the mobile game now. And they want to
keep costs under control as they learn how to adapt to a different set
of visitor needs based on context,” said Bob Egner, Vice President of
Product Management and Global Marketing at EPiServer. “We’ve created
MobilePack in the spirit of our open source community culture to solve a
critical need. MobilePack is a solution that is easy to implement, puts
power in the hands of marketers and editors, and ties into the digial
ecosystem that is already in place.”
By 2015, eMarketer estimates that more than 135 million Americans
will access the web via their mobile devices. Still, only a fraction of
websites are optimized for mobile devices. In order to have an effective
mobile web application, marketers need to develop a contextual mobile
strategy to extend the reach of sales, delivery and services to reach
new customers and retain brand loyalty with existing ones.
MobilePack is available immediately. EPiServer will continuously
build out more features and functionality in subsequent releases. Developer specialists can learn more by downloading implementation requirements and device preview.
To learn more about the features and benefits that marketers should
consider when defining their mobile strategy, download EPiServer’s
latest whitepaper, You Can’t Afford To Miss Mobile: Simple Strategies for Reaching a Critical Audience.